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Vividh Bharati

The Prime Entertainer.

Vividh Bharati Service of All India Radio is the largest entertainment network of the nation. Since its inception in 1957, Vividh Bharati has been providing popular and melodious entertainment to the listeners. It is not surprising that News Magazine, India Today, in its special issue published on the 50th anniversary of India’s Independence, included Vividh Bharati as one of the fifty most important and well known, that make India proud. The Magazine says “It is telling statement that in the era of the unstoppable onslaught of satellite television, radio rules in vast part of India. No other single programme has beamed itself across the country, for more than 30 uninterrupted years, as had Vividh Bharati. The entertainment programme, presenting a mix of film music, skits, short plays and other features, broadcasts 24 hours countrywide. This is much greater than the present reach of FM radio, restricted to metros. Not just, longevity, Vividh Bharati is about bringing connectivity and entertainment to India’s masses that need only to fork out less than Rs. 200/- for a tiny receiver to feel like they belong in the greater scheme of things, that there’s some joy in life in India’s vast rural beyond.”

Vividh Bharati Service offers much more beyond Film Music to the masses. ‘Jaimala’, ‘Hawamahal’, ‘Inse Miliye’, ‘Sangeet Sarita’, ‘Bhoole Bisre Geet’, ‘Chitralok’, ‘Chhayageet’ are a few of the many popular programmes which were and are part of the listener’s daily life, generation after generation. From 05th October 2008, Vividh Bharati Programmes are available on DTH, making Vividh Bharati a 24-hours popular musical channel.

Vividh Bharati with its wide network consisting of 37 Vividh Bharati Centers and some Local Radio Stations now reaches more than 97% population of this country. Vividh Bharati Programmes are also very popular in the neighbouring countries, as listeners who listen to it through short-wave network, have been writing appreciation letters to All India Radio regularly.

01

Sangeet Sarita (Daily At 7:30 am)
Vidushi Girija Devi
Pandit Shiv Kumar Sharma
Pandit Hari Prasad Chaurasiya
Pandit Jasraj
Pandit Ram Narayn
Pt Rajan Mishra
Pt Sajan Mishra
Ustad Faiyaaz Wasifuddin Dagar
Vidushi Ashwini Bhide Deshpandey
Vidushi Veena Sahastrabuddhe
Shivanand Patil
Kalapini Komkali
Ramakant Gundecha
Umakant Gundecha
Ali Mohammed
Gani Mohammed
Ulhas Bapat
Pandit Deenanth Mishra
Shruti Sadolikar
Shubha Mudgal

02

Aaj Ke Mehman (Every Wednesday at 400 pm)
Actor Prem Chopra
Actor Ranjeet
Actor Shatrughan Sinha
Actor Jackie Shroff
Actor Dino Moriyo
Actor Nana Patekar
Actor Gulshan Grover
Actor Sadashiv Amrapurkar
Director Anurag Basu
Choreographer Saroj Khan
Actor Mausmi Chatterjee
Actor Tanuja
Actor Sonali Bendre
Actor Sonali Kulkarni
Actor Tabbu
Actor Ayesha Julka
Actor Mala Sinha
Actor Ameesha Patel
Actor Priyanka Chopra
Actor Waheeda Rehman
Actor Nanda
Actor Leena Chandavarkar
Actor Neha Dhupia
Actor Ravina Tandon
Actor Deepti Naval
Actor Zarina Wahab
Actor Poonam Dhillon
Actor Rati Agnihotri
Actor & Director Farhan Akhtar
Director & Producer Ashutosh Govarikar
Director & Producer Shyam Benegal
Actor Farooq Shaikh
Director
Producer Prakash Jha
Sarangi Player Pandit Ramnarayan
Lyricist Writer Javed Akhtar
Shaayar Sharyaar
Director Partho Ghosh
Director Kalpana Lazmi
Writer Maya Govind
Director Madhur Bhandarkar
Billiard player Michal Pereira
Cricketer Ajit Wadekar
Cricketer Eknath Solkar
Cricketer Sanjay Manjrekar
Cricketer Mohinder Amarnath

03

Sargam Ke Sitare (Every Friday at 400 pm)
Playback Singer Mubarak Begum
Playback Singer Abhijeet
Playback Singer Babul Supriyo
Playback Singer Anupma Deshpandey
Playback Singer Vasundhara Das
Playback Singer Mahendra Kapoor
Playback Singer Hemlata
Playback Singer Pankaj Udhas
Music Director Shrawan of Nadeem-Shrawan
Playback Singer Manhar Udhas
Playback Singer Sunidhi Chauhan
Playback Singer Anup Jalota
Playback Singer Bappi Lahiri

04

Ujaale Unki Yaadon Ke (Every Sunday at 400 pm)
Music Director Naushaad
Music Director OPNaiyyar
Music Director Khaiyyam
Music Director Ravi
Music Director Pyarelal (Laxmikant-Pyarelal)
Music Director Anandji (Kalyanji-Anandji)
Actor Asha Parekh
Actor Wahida Rehman
Actor Mala Sinha
Actor Vishwajeet
Music Director Ravindra Jain
Director Basu Chatterjee
Producer & Lyricist Gulshan Bawra
Actor Parikshit Sahani
Actor Om Puri
Ramesh Sippy
J Omprakash
Actor Shammi Kapoor
Writer Salim Khan
Actor Manoj Kumar
Producer & Director Shakti Samant
Writer Ved Rahi
Writer Javed Siddiqui
Playback singer Bhupinder Singh
Actor Joy Mukherjee
Writer & Actor Kader Khan
Actor Rohini Hattangadi
Director BRIshara

05

Special Jaimala (Every Saturday at 7:05 pm)
Actor Suresh Oberoi
Playback singer Jatin Pandit
Playback singer Lalit Pandit
Actor & Playback singer Sulakshna Pandit
Director Deepa Sahi
Lyricist Irshad Kamil
Playback singers Ahmad Hussain & Mohammed Hussain
Actor Parikshit Sahani
Playback singer KK
Playback singer Kumar Sanu
Playback singer Shaan
Director & Actor Anant Mahadevan

06

Inse Miliye (Every Wednesday at 7:45 pm)
Choreographer Loginus Fernandes
Actor Birbal
Singer Usha Timothy
Actor Sonia Sahani
Singer Kavita Seth
Actor Viju Khote
Music Director Amit Trivedi
Playback Singer Hema Sardesai
Actor Sonu Sood
Actor Dalip Tahil
Singer Shailendra Singh
Singer Anwar
Actor Surekha Sikri
Actor Atul Kulkarni
Actor & Director Parmeet Seth
Actor Raza Muraad
Playback singer Jaspal Singh
Actor Darshan Jarivala
Music Director Uttam Singh
Actor Anuradha Patel
Music Director Kuldeep Singh
Actor Satish Shah
Lyricist Swanand Kirkire
Playback Singer Mohd Aziz
Actor Kiran Kumar
Actor Arya Babbar
Playback Singer Sapna Avasthi
Playback Singer Madhushree
Writer Shobha De
Actor Archan Puran Singh
Music Director Dilip Sen

07

Hit Superhit – Favourite Five (Sunday Special at 1:00 pm)
Playback Singer Richa Sharma
Playback Singer Dilraj Kaur
Playback Singer Sudesh Bhonsle
Music Director Aadesh Shrivastava
Playback Singer Anwar
Playback Singer Altaf Raja
Playback Singer Anuradha Paudwal
Playback Singer Alka Yagnik
Playback Singer Javed Ali
Playback Singer Sadhna Sargam
Actor Kamini Kaushal
Actor Tej Sapru
Sno Place State Zone Transmitter Power
1 AHMEDABAD GUJARAT WEST FM 10kW
2 ALLAHABAD UTTAR PRADES NORTH FM 10kW
3 BANGALORE KARNATAKA SOUTH FM 10kW
4 BHOPAL MADHYA PRADESH WEST FM 6kW
5 CHANDIGARH* UNION TERRITORY NORTH FM 6kW
6 CHENNAI TAMILNADU SOUTH MW 20kW
7 CUTTACK ORISSA EAST MW 1KW
8 DELHI DELHI NORTH MW 20kW
9 DHARWAD KARNATAKA SOUTH FM 10kW
10 GUWAHATI ASSAM EAST FM 10kW
11 HYDERABAD ANDHRA PRADESH SOUTH FM 6kW
12 INDORE MADHYA PRADESH WEST FM 6kW
13 JABALPUR MADHYA PRADESH WEST FM 10kW
14 JAIPUR RAJASTHAN NORTH FM 6kW
15 JALANDHAR PANJAB NORTH MW 1KW
16 JAMMU JAMMU & KASHMIR NORTH FM 10KW
17 JAMSHEDPUR JHARKHAND EAST FM 6kW
18 JODHPUR RAJASTHAN NORTH FM 6kW
19 KANPUR * UTTAR PRADESH NORTH MW 1KW
20 KOLKATA WEST BENGAL EAST MW 20KW
21 KOZHIKODE (Calicut) KERALA SOUTH FM 10kW
22 LUCKNOW UTTAR PRADESH NORTH MW 10KW
23 MUMBAI MAHARASHTRA WEST MW 50KW
24 NAGPUR MAHARASHTRA WEST FM 6kW
25 PANAJI GOA WEST MW 20KW
26 PATNA BIHAR EAST FM 6kW
27 PUNE MAHARASHTRA WEST FM 6kW
28 RAJKOT GUJARAT WEST FM 10kW
29 RANCHI JHARKHAND EAST FM 6kW
30 SILIGURI WEST BENGAL EAST FM 10kW
31 SRINAGAR JAMMU & KASHMIR NORTH FM 10KW
32 SURAT GUJARAT WEST FM 6KW
33 TRIVETRIVANDRUM KERALA SOUTH FM 10kW
34 UDAIPUR RAJASTHAN NORTH FM 1kW
35 VADODARA * GUJARAT WEST FM 10kW
36 VARANASI UTTAR PRADESH NORTH MWFM 1KW 1KW
37 VIJAYAWADA ANDHRA PRADESH SOUTH MW 1KW

The Commercial Broadcasting Service of All India Radio is responsible for generating commercial revenue and remittance of service tax on commercial receipts. In the commercial set-up of All India Radio, there are 15 Commercial Broadcasting Service Centers – Ahmedabad, Bangaluru, Bhopal, Chandigarh, Cuttack, Chennai, Delhi, Hyderabad, Jaipur, Kanpur, Kolkata, Mumbai, Patna, Srinagar & Thiruvananthapuram, which undertake booking, billing and account keeping of revenue earned through commercial advertisements by their linked AIR stations across the country.

There is also a Central Sales Unit at Mumbai, which accepts bookings on all India basis through a single window for all the channels/stations of AIR.

These Commercial Units of All India Radio may be contacted as below :

S.No Desg Address Contact
1 Assistant Station Director CBS All India Radio Navrangpura Ahmedabad – 380 009 (079)27541597
2 Assistant Station Director CBS All India Radio Raj Bhawan Road Bangaluru – 560 001 (080)22268697
3 Assistant Station Director CBS All India Radio Shyamala Hills Bhopal – 462 002 (0755)2661076
4 Assistant Station Director CBS All India Radio Sector 34-D Chandigarh – 160 022 (0172)2601847
5 Assistant Station Director CBS All India Radio 7 Kamrajar Salai Mylapore Chennai – 600 004 (044)24985818
6 Assistant Station Director CBS All India Radio Cuttack – 753 001 (0671)2301210
7 Assistant Station Director CBS All India Radio Akashvani Bhawan Parliament Street New Delhi – 110 001 (011)23421028
8 Assistant Station Director CBS All India Radio Saifabad Hyderabad – 500 004 (040)23240452

Comprehensive details pertaining to commercial advertising on AIR is available at website http://www.csuair.org.in