A Very Happy New Year to all our viewers and netizens. I express my heartfelt gratitude and sincere thanks to all our viewers for their love and support. It is your love and support that has propelled Doordarshan to play a pivotal role in the nation building process. As India’s Public Service Broadcaster, Doordarshan has tirelessly brought to fore pertinent issues of public interest, especially in the field of health, education, women empowerment, social justice, etc. While bringing core issues into highlight, DD National has also been successful in entertaining our viewers with its creative programming.
Doordarshan’s Sports Channel, DD Sports is also becoming a sought after choice amongst the Indian youth. Their love and support is evident from the BARC Rating, where viewers of DD Sports can be seen rapidly increasing from 54 Lac viewers in week 49 to 2715 Lac viewers in week 51.
I am happy to report to you that most regional DD Kendras have done exceedingly well. This is evident from the BARC Ratings of their viewership. Kindly see the graphs below where you will notice that DD Sahyadri, DD Oriya, DD Girnar, DD Chandana, DD Podhigai have enhanced their viewership significantly.
This was made possible by sustained efforts to improve the quality of programming, better sets, interactive discussions etc. We have also started new in-house shows like 'We the Soldiers' , ‘Wah Kya Taste Hai’, ‘Baatein Filmo Ki’ etc which are quite popular. Our presence on social media has been significant enhanced and appreciated in the past 1 Year.
Doordarshan will strive to reach out to the last mile citizen of India and to its global audience across the world. We look forward to your continuous patronage.